What Makes a Pet Shop Stand Out in 2025
Every year, the pet food market transforms, bringing new expectations and trends that reflect changes in pet owner behavior and industry innovations. Consumer demands are constantly evolving, requiring products that not only meet the basic needs Understanding the trends shaping 2025 is key to finding market solutions. What makes a pet shop stand out is its ability to adapt to these trends. In today’s blog, we explore market trends and how BRF Ingredients supports this sector.
The pet market in Brazil is booming, consolidating itself as one of the largest in the world. In recent years, the sector generated R$ 68.7 billion, representing a growth of 14%. Of this total, the food segment accounted for 55.5% of the revenue, approximately R$ 38.1 billion, highlighting the importance of this niche for the Brazilian economy. This progress reflects a combination of factors, such as the increase in the number of pets in households and the greater dedication.
Revolutionizing Connection: The Humanization of Pets
Of pet owners to their pets' care, seeking high-quality products. Furthermore, Brazil holds a high position in the global pet food market ranking, demonstrating the potential and relevance of this sector in the global context. With positive projections for the coming years, the Brazilian market must implement innovation and investment projects, especially in segments such as preventive health, functional foods, and natural products. The close relationship between pet owners and their pets has significantly boosted the premium pet product market in Brazil.
For many pet owners, pets are considered members of the family, which increases the demand for high-quality foods that promote efficient digestion, strengthen the immune system, and improve coat condition. According to Mintel's global research, 92% of Brazilian pet owners consider their pets as family members, while 61% of Canadian pet owners choose their animals as companions. This relationship also reflects a growing demand for foods that help reduce stress, as reported by 31% of German caregivers. Data from the Brazilian Institute of Geography and Statistics (IBGE) indicates.
Innovative Retail Strategies: Enhancing Customer Loyalty
That the domestic animal population in the country increased from 132.4 million in 2013 to 144 million in 2022. Currently, there are different types of pet food available. In this case, the concept of premium pet food is closely related to the health, well-being, and good coat of pets, with options that promote more efficient digestion, strengthen the immune system, and improve coat and overall vitality. Premium foods also tend to be tailored to different life stages or specific conditions.
Such as diets for senior, overweight, or food-sensitive animals, reflecting the detailed and personalized care that guardians want to offer their pets. According to the American Pet Products Association (APPA), 51% of pet owners choose premium food as part of a strategy to keep their pets healthy longer. The increasing value placed on premium food is directly related to another significant trend: preventive health as a priority in pet care. Just as pet owners seek high-quality food.
Automating Pet Care: Innovations for Modern Pet Owners
They are also increasingly attentive to solutions that promote well-being and prevent health problems in their companion animals. Products geared towards preventative health, such as functional foods and dietary supplements, have gained market relevance. These products go beyond traditional nutrition, offering specific benefits such as support for the immune system, joint and digestive health, as well as aiding in weight management. An investigation carried out by the Companion Animal Commission (Comac) revealed that 94% of pet owners place importance on the preventative health of their pets.
Strictly following recommendations for vaccination, deworming, and the use of flea treatments, in addition to taking care of their diet. This approach reflects a shift in consumer behavior, with pet owners viewing prevention as an investment in their animals' longevity and quality of life. With this, the market tends to adapt to meet this demand, offering increasingly specialized products aligned with the individual needs of pets. Similar to new approaches in food ingredients, the demand for natural and organic products is also emerging as a strong trend in the pet food market.
Rising Demand for Natural and Organic Pet Foods
This growing concern for health and well-being in general has led guardians to seek out foods free of artificial preservatives, colorings, and other chemical additives. In Brazil, this trend follows the growth of the global market for natural and organic products, driven by pet owners who want to extend the same care they give themselves to their pets. A Euromonitor study revealed that approximately 60% of pet owners prefer natural or organic food for their animals, prioritizing high-quality ingredients and health benefits. According to Mintel insights, another segment leading launches.
In the global market is pet snacks and treats. Between 2019 and 2024, these products accounted for 66% of new releases in North America, demonstrating their growing popularity among educators. The convenience and additional health benefits make this category attractive for both dogs and cats. While dog snacks often highlight benefits such as digestive health and the prevention of oral problems, cat products prioritize skin and coat care.
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